In my blog posts and articles I talk frequently about the disconnect between what businesses want to hire to drive sales growth – the ‘A’ players (the top 10 – 15% of sales professionals within their market / compensation level) and what they all too often hire – the ‘B’ and ‘C’ players.

It’s true that the ‘A’ players tend to be highly successful wherever they go, and also that they don’t tend to move jobs very often. However, rarely does someone have a perfect career track record in sales – even the very best. Continue Reading

I recall reading the book “Hope is not a strategy” by Rick Page a few years back – a decent read for those in complex sales environments looking for some ideas on effective structure. Anyway, whilst that book is about sales strategy rather than sales recruitment, the fundamental principle is undoubtedly the same – to ensure success you need to have an effective and repeatable structure based upon sound reason.

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