Having worked with clients in the Oil and Gas sector over the past 20 years I know the current ‘cycle’ is different to those we’ve experienced previously.  Businesses working across the supply chain are under considerable pressure and indeed many have had to implement cost cutting measures to ensure business continuity.  Even if your business is not directly servicing the oil and gas market, it’s possible you are still subject to the effects of the current market conditions.

With these conditions in mind, conversations with our clients and broader network over the past few months have centered around the need to compete more effectively to win business and grow market share.  This has highlighted that there is little doubt we are now in a new reality where anything but sales excellence simply is not going to cut it.  This typically raises a few questions: Continue Reading